Environmental conservation is a necessity today, but also an unavoidable trend. Companies and individuals involved in the rental of tourist accommodation units are faced with the challenge of balancing responsibility towards nature and business goals, while satisfying those who pay for it all – guests. 

The key component in this is sustainable marketing which provides numerous advantages for both the environment and business. That's why in this text we will explore how sustainable marketing can help your company, while protecting our Planet, with a special emphasis on innovative products InfoPoint, NFC The Cube and NFC card.

Why is sustainable marketing being prioritized today?

Use of environmentally friendly materials, reduction of waste, more efficient use of resources and promotion of products that leave a mark minimal ecological footprint, are the main advantages of sustainable marketing. The mission is clear: to create value for guests and the company, with minimal negative impact on Mother Nature. 

If you are familiar with the term ESG, which stands for environmental, social and management practices (ESG = Environmental, Social and Governance) and indicates three key factors that should be taken into account when measuring the sustainability, ethics and socially responsible business of an individual company, then we believe it is clear to you why we place so much emphasis on sustainable marketing.

The ESG term has been under public scrutiny since January 5, 2023, when it was put into use European Union Corporate Sustainability Reporting Directive (CSRD), according to which, from 1 January 2024, all companies with more than 500 employees and listed on the stock exchange will be obliged to provide comprehensive and detailed sustainability reports. If you are not among the large hotel chains, don't stop reading here, because you (as an SME) will also have to "account" to the European Union from 2025.

Innovative products for the purpose of sustainable marketing

In order to reduce the ecological footprint and thus satisfy the Directive, as well as our future guests, we should give priority sustainable products and technology.

Such technology allows you to get in touch with guests before they arrive at the tourist destination, creating a better user experience, collecting important information for your customer base, and offering them the opportunity to book additional services. We believe that this sounds much better than printed flyers and guest maps, and remember how much waste such a promotion leaves behind (and all this multiplied by the several world languages into which you have translated), and it is questionable whether the necessary information has reached your guests. 

Sustainable promotional products that use advanced technologies can significantly reduce greenhouse gas emissions, energy consumption and waste generation, thus preserving the resources of the company and nature. Take for example InfoPointAs a sustainable information system that uses solar panels for power, InfoPoint reduces the need for fossil fuels and carbon dioxide emissions. It is also pleasing to the eye.

InfoPoint is a great example of how technology can be integrated with nature. Made of natural wood and powered by solar energy, this information system provides instant access to information via NFC technologies. This allows the guest to instantly visit social networks or the accommodation unit's website, or other similar digital tools. Equipped with an ecological monitoring sensor that monitors air quality and other environmental conditions, it further contributes to environmental conservation, while its elegant design makes it a perfect addition to any environment, be it urban areas, parks or business premises.

And that product is not the only one. NFC Cube and NFC card they also show how technology can be used in an environmentally friendly way, all of which adds value to businesses and guests. 

Stay ahead of the competition

Judging by all of the above, we could conclude that sustainable marketing is no longer just a trend, but a necessity for companies that want to succeed in the long term and leave a positive impact on the environment. 

Using innovative products that leave a minimal ecological footprint, hotels, hostels, apartments or holiday homes can thus easily not only reduce operating costs (e.g. savings on electricity and printing), but also attract new guests, improve loyalty existing guests, as well as build positive brand image.

For more information and finding the best solution for you, contact us at info@fortuno.hr or at 091 606 1272.