Having a website is not the same as having a quality website, which is something we have to pay attention to when we talk about quality. Your website is a reflection of your success, which tells us whether your users are satisfied. A user who is also a potential customer can easily lose focus if you have not put the user first in the process of creating the website.
A website must have a purpose that is immediately visible at first glance, already on the home page we must give the user an accurate insight into our business. The content on the page must be useful and simple, stuffing the page with as much content as possible will not only overload and complicate the page, but your user will also become confused. Commitment and constant updating of content will give the user the feeling that you are enterprising and always ready to respond quickly to their request.
The user first notices the visual part, the design of the page, which is also a very important factor. Today's pages are often behind the times, which does not give the user the impression that you are following trends, so they will most likely think the same about your business. Too many different fonts, font sizes, poor color contrast and poor content layout result in the user finding your page unreadable.
We are talking about the user, but how to get new users, satisfied users. To achieve this goal, something called search engine optimization is necessary, Google as the most famous search engine is very rigorous regarding the rules and ranking of your site, in order to achieve the best possible score and thus be better positioned on search engines, we will list the most important items that will greatly contribute to the speed of your site. The user also loses focus and considers you unserious if you have big problems with speed, but how fast is fast enough.
The average speed of the first page load is around 6 seconds, but bearing in mind that the user's focus is on average 5-7 seconds, this can put you in serious trouble. We are talking about the time starting from the finished page load, where the user's first impression is very important, during that time they scan your page and actually make a decision whether to stay and continue exploring your content. The speed of your page loading can be improved by more than 50%, which means a more satisfied user and potential customer if it is a web store.
You can easily check your site speed on a free website. Google page speed test tool and the first thing you will notice when the analysis is complete are three different colors that indicate which rank you belong to. The worst red zone is the results in the range of 0-49, the middle zone is the orange zone in the range of 50-89 and the best green zone with scores of 90-100. As we see in the image above that all six results are marked in green, we know that this is a page that is well optimized, which puts it among the top pages with the same keyword.
What items are we actually talking about, how to improve our site to get the best possible rating, we will now list the most important items that Google looks at when evaluating it, with brief explanations:
Image optimization is the item that will make your page the easiest, well-optimized images can be reduced by as much as 80% without losing quality, we also have to pay attention to the image resolution, if we know that the image in its wrapper will not exceed certain dimensions on the page, it would be necessary to cut it accordingly. Today, the so-called "Lazy loading" is often used, where the image is loaded only when necessary, that is, when the user is in focus. Imagine having to wait for 20 images and only then you have access to the content, with this setting the content will be visible sooner.
Temporary memory is the way we determine how much time in the future our users (more precisely their Internet browsers) will not have to re-fetch static content, which significantly affects the loading time of your regular visitors since the page elements will already be saved and prepared for display.
Data compression is the process of reducing the physical storage space required, which is another way to make your site lighter and improve performance. Almost every file that WordPress delivers can be compressed when delivered to the user, which reduces response time.
Responsive design is inevitable today, if we take into account that most users today are in a hurry and want to get information as quickly as possible, often reaching for their mobile phones, which means that your site no longer has to be beautiful and practical only on computers, but also on all mobile devices. That is why Google has prepared a separate score for computers and mobile devices in its site analysis.
Keywords are the words that a user or potential customer types into Google or another search engine. You need to have a few keywords that best describe your business. It is recommended that the keyword be mentioned at least 0.5% compared to other words. By using keywords, you will rank much faster and better on the search engine for the terms that you want new users to come to you for.
By improving the above items on your website, you will quickly see an improvement and increase in business for your company. As mentioned above, remember that every new satisfied user is also your new potential customer.
You have checked the results of your site and you are not satisfied with the result, we can help you, feel free to contact us please contact.
