The best time to post content on social media

Today we cannot imagine life without social networks. Facebook, Twitter, Linkedin, Instagram.. these are all applications that we visit several times a day. Although Facebook still holds the leading position in the world of social networks, more and more users today use Instagram, not only to post what they eat and which places they visit, but also to promote themselves or their products.

That's why many people often ask themselves, "When is the best time to post on social media?" For most, there's no right answer. There are many obstacles. Different time zones, business hours, and the like.

The timing of posting content on social networks varies from network to network. We visit some social networks more often than others, which in turn affects who will see and interact with your content.

The truth is, it all depends. It depends on your audience, just as it depends on the content that is being published. Every company, every person has a different target audience.

That's why I decided to do a little research on our social networks. I made a plan to publish different content on the social networks that are currently most used, which are: Facebook, Twitter, Instagram and Linkedin. The publishing time period was different every day, so I published on Mondays, Wednesdays and Fridays.

 

FACEBOOK

Regardless of the numerous changes that Facebook has introduced since its inception, this social network still holds the number 1 position in terms of number of users. Facebook is used by all generations, it is simple, clear and accessible to everyone.

 

TWITTER

Twitter is used by many celebrities, but Twitter is a great place to promote a product, brand, or business.

 

INSTAGRAM

A social network that is gaining more and more users every day. And for good reason. In addition to beautiful photos, Instagram has become a place that has introduced a whole new concept of a workplace, so today we are increasingly encountering the popular term "influencer".

 

LINKEDIN

The largest professional social network, growing every day. LinkedIn allows its users to build an identity for themselves, or their company, and thus present themselves to the business world.

 

All of this information is important to keep in mind, especially if you are advertising your product or your company online. But of course, not every result will be the same. Some companies may have a larger number of users on their social networks, who eagerly await their posts and faithfully follow their work. It is important to know what your users like, what they react to the most, what they like or share the most, what they are most interested in, what they reacted to the most. All these are little things that make it easier for you to decide when and what to post on your social networks.

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