We all try to visit trade fairs as much as possible, both as visitors and as exhibitors, and we invest a lot of effort and money in it. Travel, accommodation, stand costs, equipment, per diems for employees... All of that is the price of exhibiting, which is definitely worth it, but what about companies that are not yet strong enough to afford such an "investment" (because, let's be realistic, that's what an investment is)?

Fortunately, there are B2B meetings. They are very often free, you just register with the organizer, create a profile, enter what you offer and what you are looking for, and you are automatically on the "market" of B2B meeting participants. If B2B meetings are part of a fair, participation in them will be conditional on purchasing a ticket for the fair itself (unless admission is free), but then you have the opportunity to talk to the exhibitors themselves, participate in various seminars, panels, etc. But let's get back to B2B meetings. Once we have registered and created a profile, we become visible to other participants, as they are to us. We can send and receive meeting requests. The biggest advantage is that we can choose in advance who we want to meet with, the time of the meeting, research the profile of the person we are meeting with, research the company they represent, determine what specifically we can offer that person/company or find something they can offer us. The great thing is that, if we feel that we have no common ground with the person who sent us a meeting request, we can decline the meeting request. Of course, we need to take into account the rules of good business conduct.

Once we establish eye contact with a certain person - it already means a lot and opens up a number of possibilities, from connecting via social networks to further "facilitated" communication that can result in many benefits for both parties, and if we agree on business cooperation during the B2B conversation itself, then we have fully fulfilled the mission.