In today's digital age, the accommodation industry increasingly relies on technology to enhance guest experiences and streamline operations. One such technological advancement is the use of pre-stay emails, as demonstrated by data from the MAIC system. These emails not only engage guests but also significantly improve the efficiency of managing accommodation properties.

The power of pre-arrival emails

Data from the MAIC system show the effectiveness of pre-arrival emails, revealing that an impressive 68% guests open them. This high open rate indicates a strong level of engagement, suggesting that guests are ready to receive information and updates prior to their arrival.

Pre-arrival emails serve multiple purposes. They can provide key information about the facility, describe the amenities available, and offer a sense of welcome that starts the guest's experience on a positive note. By providing valuable information in advance, these emails help guests feel more prepared and excited about their stay.

Simplification of the application process

One of the biggest advantages, according to the MAIC system, is the impact on the application process. More than 90% guests who used the MAIC app completed check-in before arrival. This high completion rate significantly facilitates the management of accommodation facilities, where the application process often presents logistical challenges.

By encouraging guests to complete their check-in online, facilities can reduce the waiting time at the reception. This not only reduces wait times for guests, but also frees up staff to focus on providing personalized service. This efficiency can lead to a more pleasant start to the guest's stay, which sets a positive tone for the entire visit.

Increase in additional income

Another interesting insight from the MAIC data is the potential for additional revenue generation through pre-arrival emails. In the initial phase, 13% guests decided to book an additional service before arriving at the facility. This statistic highlights the opportunity to sell additional services such as spa treatments, dining reservations or excursions even before guests check-in.

By offering these options early, properties can enhance the guest experience by adapting to their preferences and needs. This also allows guests to better plan their stay, ensuring they get the most out of their time at the property. For facility owners, this represents an opportunity to increase revenue and improve business profitability.

Conclusion

Data from the MAIC system highlights the importance of using pre-arrival emails in the accommodation industry. With high engagement rates, significant improvements in check-in efficiency, and the potential to drive additional revenue, these emails are a powerful tool for improving guest satisfaction and operational efficiency. As technology evolves, the integration of such systems will likely become standard practice, benefiting both guests and accommodations.